VP, Product Management - Credit Cards, Consumer Banking

VP, Product Management - Credit Cards, Consumer Banking

Hong Kong
10-13 years
Not Specified

Job Description

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
  • Formulation & implementation of card acquisition strategies for new cards, addon cards and supplementary cards to achieve the business target
  • Oversees all card acquisition including cobranded cards
  • Manage and monitor the acquisition cost and maximize the cost efficiency
  • Manage Direct Sales and Online acquisition channels, coordinate with merchant on acquisition campaign, monitor sales performance and efficiency
  • Manage and develop Flexi-shopping strategy to achieve fee & interest income target (new)
  • Create cross-selling models for card acquisition with different business units
  • Develop and implement card early onboarding strategies to improve card performance, card activation
  • Review and enhance document follow up flow, card activation process, credit line assignment for new card and bundle card
  • Streamline card portfolio, consolidate and migrate non active card base to Black MC or Compass (e.g. Cable card, Payless card)

  • University graduate with minimum 10 years working experience in product development/marketing experience, preferably in credit card or banking industry
  • Self-starter and a good team player with strong initiatives and the ability to work under pressure, and multi-task
  • Digitally savvy, with strong IT and hands-on experience in system development, digital awareness will be an added advantage
  • Excellent analytical skills with customer centricity mindset
  • Proficient in spoken and written Chinese and English

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified

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