Strategic Vertical Marketing Manager

Strategic Vertical Marketing Manager

Thermo Fisher Scientific
5-8 years
Not Specified

Job Description


Job Description :
Position Summary:
The Strategic Vertical Marketing Manager should have extensive background of strategic marketing. He/She will define go-to-market strategies, develop strategic marketing initiatives and drive execution for various industries. His/her expertise in Pharma/Biopharma/Healthcare/ market is critical, will need to work with cross- business and cross-functional teams in Hong Kong, China and from global to enhance brand awareness, drive market penetration and deliver demand generation to support business growth.
Key Responsibilities:
  • Develop vertical market value proposition, workflow, full portfolio to drive cross-divisional synergy and deliver strategic marketing approach.
  • Create and execute strategic marketing integrated campaigns to deliver integrated messages to the market including, x division events, digital marketing, social media and KOL community
  • Participate BD projects to contribute driving cross divisional business growth
  • Manage various associations and KOLs to enhance engagement with key players in the value chain, and lift Thermo Fisher's influence at higher level.
  • Drive cross-divisional marketing projects to present One Thermo Fisher solution to the market to generate incremental business growth.
  • A strong partner with integrated marketing team and divisional marketing teams to define strategic marketing campaigns to drive awareness and leads generation.
  • Align on strategy and implementation with key functions and divisional partners locally and globally as needed.
  • Key Activities this position will undertake include:
    • Strategic marketing
      • Create corporate strategy for vertical
        • Determine segments, targeting and positioning
        • key value proposition
        • competitors and whole value chain analysis
        • Customer survey and needs analysis
  • Integrated marketing campaigns
    • Together with the campaign manager to develop content, messaging and define ROI
    • Determine key communication message and content
    • Coordinate on key activities
    • Digital messages and content
    • Social media & online

Critical Competencies to Drive Business Results
  • Execution Management
    Collaborates effectively with all resource stakeholders impacted in area-of-control to ensure resource responsiveness to challenges, and alignment with business imperatives
  • Marketing Effectiveness
    Understands the financial impact of marketing
  • Consultative Marketing Leadership
    Ensures the development of valid data analysis and recommendations based on sound market insights to guide decision making by senior management
  • Stakeholder Influencing, Negotiation & Commitment Building
    Collaborates effectively with others to ensure shared commitment to an enterprise and mutually beneficial results across all organizational levels

Education & Qualification:
  • B.S. Degree in scientific field, advanced marketing degree or MBA preferred
  • 5+ years managerial experience in healthcare/clinical or bioscience marketing
  • Leadership skills to develop the team, optimize the process and drive for innovation and excellence
  • Strong interpersonal and influential skills, good analytical and problem-solving abilities
  • Highly entrepreneurial and has passion to drive new market, persistent and committed

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