Staff Specialist Digital Marketing Professional

Staff Specialist Digital Marketing Professional

Infineon Technologies Private Limited
5-8 years
Not Specified

Job Description

Job Description
  • Develop and adapt regional channel marketing strategy as the subject expert to achieve the target

  • Align with stakeholders to orchestrate regional digital marketing campaigns under the global framework with right channels, right format and meaningful content to maximize the performance output

  • Drive digital collaboration with distributor in terms of channel marketing, explore digital potential (ecosystem, capability…) of distributors and work with Infineon Distributor team to optimize cooperation with distributor partners in digital engagements to foster and leverage their competence to grow core & mass market.

  • Perceive GC's leading industry media and drive campaigns to interact with Infineon target audience, leading them to Infineon digital platform and guiding them to become users for personalized marketing

  • Streamline the digital campaign process and monitor the performance with demand generation oriented purpose to empower regional business growth

  • Support existing SMT channels (Baidu, Zhihu, Youku, Newsletter, and monthly New Product Introduction (NPI)) and guide other channels (WeChat…) as assigned

Your Profile­- Master or Bachelor degree
­- More than 5 years of relevant online marketing/digital marketing working experience
­- Profound knowledge of B2B and B2C marketing trends and online marketing dynamics
­- Strong track record in digital marketing campaign, innovation and project management experience
­- Proven excellent capabilities of digital marketing campaigns management, analytical (e.g. GA or BA) and methodological skills
­- Excellent interpersonal and communication skills with the ability to derive conclusions and proposals based on alignment with various internal & external stakeholders
­- Excellent presentation and rhetoric skills both in English and Chinese
What we offer you in Shanghai
There are four different sites for Infineon in China: Shanghai, Wuxi, Beijing and Shenzhen.

Part of your life. Part of tomorrow. We make life easier, safer and greener - with technology that achieves more, consumes less and is accessible to everyone. Microelectronics from Infineon is the key to a better future. Efficient use of energy, environmentally-friendly mobility and security in a connected world - we solve some of the most critical challenges that our society faces while taking a conscientious approach to the use of natural resources.

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