Sr. Digital Marketing Manager

Sr. Digital Marketing Manager

Amazon
Shanghai China
10-13 years
Not Specified

Job Description


Job Description :
At Amazon we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance customer experience and are integrated with our core eCommerce platform. We have developed products that demonstrates Amazon’s strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase.
The future of our business is compelling and we are focused on building a robust, innovative business enabling advertisers of all s. Our products range from eCommerce ads that integrate the power of familiar shopping features to visually stunning Kindle screensavers. We can reach customers on Amazon properties, both web and mobile, and across our ad platform.
A strategically important part of our charter is to build a portfolio of self-service, cost per click advertising programs to enable all advertisers to engage with customers in relevant ways. Examples of products already in the market are Sponsored Products and Amazon Marketing Services. We are building a team who owns advertiser adoption and engagement for Self-Service Performance Advertising (SSPA) programs. This team will have functional expertise in marketing, product, account management, market analysis and program management. Working directly with advertisers, we will develop strong feedback mechanisms to inform and influence the product road map.
As a Digital Marketing Product Manager, you will help define your role working to identify controllable inputs which enable product teams to drive revenue and deliver an amazing customer experience. You will work closely with China-based advertisers who want to advertise their products on Amazon global websites and have direct responsibility for helping them optimize their advertising campaigns. Your day to day activities will change constantly as our business grows and you can expect to propose to create and establish programs that impact thousands of advertisers and build business cases to drive feature development with product and engineering teams. You can expect to work closely with the marketing and product teams on advertiser communication plans related to new feature launches and program changes. This is a critical role and your efforts will drive advertiser commitment, revenue growth and product improvements.
Basic Qualifications :
• Bachelor's Degree or equivalent experience
• Mastery of English and Mandarin communication
• Minimum of 10 years website SEO, SEM and mobile APP related marketing tools development and management experience
• Proven record of project management on digital product and feature development with engineers and cross-functional marketing teams
• Strong capability to conduct data tracking and analysis
• Problem-solving passion and service orientation
• Attention to detail; prioritize multiple tasks simultaneously without sacrificing the ability to dive deep
Preferred Qualifications :
• Experienced digital marketing manager in B2B business
• Familiar with digital advertising tools like Google Analytics, SEO and SEM
• Deep advertising and PPC experience a plus
• Advanced HTML and SQL skills

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