Sr. Digital marketing manager

Sr. Digital marketing manager

Beijing China
5-8 years
Not Specified

Job Description

Job Description :
We’re looking for an insightful and experienced market intelligence professional to join Demand Generation and Customer Lifecycle Marketing Team.
Market intelligence function is aiming for timely providing insightful intelligence to internal stakeholders for trend watching, new potential customer account identification, evaluation and prioritization.
As a member of the Demand Generation and Customer Lifecycle Marketing Team, this Market Intelligence professional will be responsible for 1) collect strategic data and information, trend and market analysis from internal/external data source. 2) build big data platform and predictive machine learning models for data analysis with the scoring model and data transfer to support demand generation initiatives. 3) identify potential customers and work closely with other marketing manager for campaign design.
Basic Qualifications :
1. Over 5 years of experience in data analytics, market intelligence, big data engineering.
2. Knowledge in machine-learning and operations research. Experience on market intelligence big data platform build up and operation.
3. Strong understanding and experience of the intelligence cycle, especially collection, assessment, and management of data is required.
4. Familiar with demand generation program and process.
5. Solid experience using business intelligence tools (e.g. Tableau, Power BO) and data frameworks.
6. Strong statistics, data analysis and report skills.
7. Excellent communication and presentation skills.
Preferred Qualifications :
Master degree or above in Marketing, Business, Data Science or relate.
Knowledge for public cloud business.
Experience in market intelligence company or big data company.

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