Specialist, Product Marketing, Bancassurance

Specialist, Product Marketing, Bancassurance

DBS
12-15 years
Not Specified

Job Description



Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities
  • Plan and steer cross-channels (branches, digital, O2O) acquisition and servicing strategy for digital adoption, commercialization, streamlining and attain cost efficiency
  • Formulate the digital strategy for Life and GI products through collaboration with insurance partners, DBS&rsquos internal digital and marketing team to maximize business growth opportunities
  • Spearhead business initiatives to improve customer&rsquos phygital hybrid model, create NTB leads refine customer experience from online to offline
  • Data Driven Operating Model / Data Analytics driven planning. Use of these data analysis in management reporting to demonstrate our DDOM capabilities to drive Life penetration
  • Optimize customer journey and driving acquisition of New-To-Life customers
  • Lead / support squad team members to drive bancassurance marketing initiatives including online and offline programs and partnership programs.
  • Support Life and GI product marketing across all DBS digital assets
  • Work closely with Ecosystem partnership team to identify the right partners to eventually achieve both GI and Life business growth
  • Ensure programs and initiatives are designed and executed within the regulatory, legal and compliance framework.

Requirements
  • Digital marketing experience
  • University graduate
  • Minimum 12 years of working experience
  • Excellent interpersonal skill
  • Good project management skill
  • Good communication skill
  • Good command of Excel

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified

About DBS

Job Source : careers.dbs.com

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