Social Writer, Marcom Greater China

Social Writer, Marcom Greater China

Apple
Shanghai China
5-8 years
Not Specified

Job Description


Job Description
Summary
Apple is a detail-obsessed company that always puts customer experience first. It shows in the products we make, and also in the communications we create to help people understand and get the most out of those products. Like the team who designs the products, we share the goal of making everything we touch feel beautiful and elegantly simple. Apple's Marcom group is a team of creatives, producers, and planners that help develop and execute Apple's marketing strategy. Marcom manages the package design, retail and channel environments, motion graphics, films, events materials, direct marketing, as well as http://Apple.com. As a Social Writer for Greater China Marcom, you'll be primarily responsible for ensuring the flawless development, adaptation, and execution of world-class communications on social platforms. You'll do this in collaboration with Group Creative Directors and other Creative members. You'll ensure the brand's standards are upheld and that Apple's tone and manner is consistent with the global standard. Sound like you If so, we'd love to hear from you.
Key Qualifications
  • Bilingual in Chinese and English
  • 5 years+ of relevant experience from reputed creative agencies and/or brands
  • Extensive experience with social copy writing
  • Self managed and independent.
  • High level of professional judgement and autonomy.
  • Enjoys working on a wide variety of creative work.
  • Excellent presentation skills and ability to communicate effectively throughout the global organization.
  • Ability to communicate a compelling idea and gain acceptance from a larger audience in the creative review process.
  • Ability to creative direct work, manage a freelance pool/vendor/agency and ensure high quality creative work is delivered on time, on budget within given time constraints.
  • Deep experience of creative marketing communications in China, and understand the impact of cultural relevancies in the market.
  • Comfortable working at a conceptual, strategic and executional level to make ambitious and compelling communications.
  • Always being curious with cutting edge creatives around the world as well as unique business challenges and opportunities in China.

Description
Have a deep knowledge of both Apple, its products, and the copywriting language in order to align the tone and voice of global creative works. At the same time, you'll have a profound understanding of Chinese cultural contexts to match Apple's creative works effectively to the market. Tackle unique business challenges and opportunities working along with Group Creative Director, art directors, producers and planners. You'll come up with highly strategic and effective solutions beyond advertising. Occasionally oversee the works created by our external agencies, and help them to achieve the best design and art direction by giving appropriate feedback.
Education & Experience
Bachelor or above degrees in communication, advertising, etc.

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