SEO/SEM Optimization Specialist- Feishu

SEO/SEM Optimization Specialist- Feishu

Byte Dance
3-6 years
Not Specified

Job Description



Responsibilities
1. Responsible for promoting Feishu by using various content marketing methods (including but not limited to Q&A promotion, SEO, soft article promotion, industry website, etc.) 2. Responsible for the SEO operation of Feishu's entire network, and can formulate a comprehensive search according to the promotion strategy Engine optimization strategy, responsible for the traffic improvement of SEO on the whole network, formulate SEO optimization plans for Feishu's main sites to improve keyword coverage and ranking, and be responsible for the effect 3. Analyze and summarize the SEO methods and innovative practices of other brands in the industry, and track and analyze SEO /SEM related keyword rankings, regularly output industry gameplay and data reports, and adjust strategies and optimization plans in a targeted manner 4. Responsible for Feishu's SEM optimization in Baidu, Sogou, Google and other channels, according to Feishu's promotion plan and rhythm Carry out advertisement placement, regularly output optimization plan, increase the amount of retained funds, and reduce the cost of retained funds.

Qualifications
1. Bachelor degree or above, at least 3 years of SEO/SEM experience, 2B product launch experience is preferred, familiar with SaaS, DevOps, cloud native, open source technologies are preferred 2. Proficient in the search ranking principles of mainstream search engines and SEO/SEM optimization techniques, with industry sensitivity, familiar with the ranking rules, technical features and optimization skills of various search engines, especially Baidu's ranking Algorithms, understand word segmentation technology 3. Strong execution ability, meticulous thinking analysis ability and problem-solving ability, understand online advertising data monitoring, have their own methodology for material creativity, account operation, and be good at using various forms (such as soft text, Forums, blogs, communities, exchange links, etc.) rapidly increase traffic.

Job Details

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About Byte Dance

ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures, and geographies.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.
Dedicated to building global platforms of creation and interaction, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages. For example, TikTok, Helo, Vigo Video, Douyin, and Huoshan.

Job Source : jobs.bytedance.com

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