Senior Officer, Customer Value Management (SAS programming)

Senior Officer, Customer Value Management (SAS programming)

Dah Sing Bank
2-5 years
Not Specified

Job Description



Reporting to Senior Manager, Customer Value Management, you will be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Main Responsibilities:
The team member will help to conduct the following tasks for the business units in retail banking
  • Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
  • Work closely with business and channel teams on campaign management including campaign design and evaluation.
  • CompileMIS business tracking reports

People Specifications:
Qualifications: - University graduate major in data science, statistics, quantitative analysis or related discipline
Experience: - Minimum 2 years experience in analytics for retail banking
- Experienced in analytical skills, campaign management and MIS reports
- Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.
- Good communication skills in both Chinese and English
Special Skills: - Knowledge in SAS programming, R and Python is preferable
- Experienced in data visualization tools is also preferable
Candidate with less experience can also be considered as Officer, Customer Value Management.

Job Details

Dah Sing Banking Group Limited is a Hong Kong-based banking and financial company, headquartered in Wan Chai. It has been listed on the Hong Kong Stock Exchange since 2004

Job Source : phg.tbe.taleo.net

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