Reporting to Senior Manager, Customer Value Management, you will be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.
Main Responsibilities: The team member will help to conduct the following tasks for the business units in retail banking
- Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
- Work closely with business and channel teams on campaign management including campaign design and evaluation.
- CompileMIS business tracking reports
People Specifications:Qualifications: - University graduate major in data science, statistics, quantitative analysis or related discipline
Experience: - Minimum 2 years experience in analytics for retail banking
- Experienced in analytical skills, campaign management and MIS reports
- Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.
- Good communication skills in both Chinese and English
Special Skills: - Knowledge in SAS programming, R and Python is preferable
- Experienced in data visualization tools is also preferable
Candidate with less experience can also be considered as Officer, Customer Value Management.