Senior Marketing Manager

Senior Marketing Manager

GlaxoSmithKline Pte Ltd
Shanghai China
3-50 years
Not Specified

Job Description


Job Description :
Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness If so, this Product Brand Management Cx Manager role could be an exciting opportunity to explore.
As a Product Brand Management Cx Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights

  • Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams

  • Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items

  • Support and mentor junior marketing associates on the marketing team

  • Manage brand equity through successful deployment and localization of global toolkits

  • Drive innovation strategy through flawless execution of global innovation vision board

  • Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix

  • Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs

  • Collaborate with the sales team to drive strong customer engagement and in-store support

  • Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators
Why you
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

  • Bachelor’s degree

  • Experience in leading people in both project-based and day-to-day situations

  • 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing

  • Experience delivering insights-based consumer communications and brand share growth

  • Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

  • Master’s degree

  • Strong financial capabilities and business acumen

  • Experience working in a fast paced, entrepreneurial environment

  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
Why GSK
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These includePatient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Continuously looking for opportunities to learn, build skills and share learning.

  • Sustaining energy and well-being

  • Building strong relationships and collaboration, honest and open conversations.

  • Budgeting and cost-consciousness

Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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