Senior Marketing Manager, Amazon Business

Senior Marketing Manager, Amazon Business

Amazon
Shanghai China
8 - 11 Years
Not Specified

Job Description


Job Description :
Amazon Business is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all s and specific industry types. We launched China Seller Recruitment program in Dec, 2016 and up to now China Amazon Business team is helping China Seller to sell to 8 marketplaces. Our vision in China is to be the No.1 destination for CN Seller to sell to business buyer globally.
We’re now seeking a multi-talented, customer-centered, data-driven, deadline-oriented marketing manager assisting to grow the CN2WW Amazon Business in China with a team of two. The person in this role will be responsible for building up AB new marketing channel, optimizing AB brand awareness in CN market through new channels, generating AB leads to fuel AB 3 digit growth and being in charge of AB offline events.
Responsibilities:
-Maintain and expand AB dedicated marketing channels including B2B vertical channel, top cross-border ecommerce channel, BBS, and AB segment vertical ecommerce channel;
-Generate content to enhance AB brand awareness in target media by highlighting what is AB, why AB and how to join AB;
-Generate leads through AB dedicated marketing channel and optimize purchased lead channel to fulfill AB launch goal;
-In charge of AB offline event including AB forum, AB exposure in GS branding event;
-Control all offline event related AB content;
-Contact window for global teams to sync up marketing messaging, localize high quality content and deploy global marketing campaign;
-Contact window for sales team to get synergy in marketing activity and support sales growth.
Basic Qualifications :
• 8+ years of relevant work experience in online and offline channel marketing and branding, or public relations;
• Bachelor’s degree in business, marketing, communications, or relevant field of study.
• Demonstrated success in project management;
• Ability to manage time and juggle multiple priorities to execute high quality deliverables.
• Willingness to travel and ability to work independently and autonomously;
• Superior oral and written communication skills both in English and Chinese, with an innate attention to details;
• Data driven and systematic logic;
• People manager experience.
Preferred Qualifications :
Experience in marketing B2B ecommerce products or services preferred.
Creative and strategic thinking.

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