Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Thermo Fisher Scientific
Shanghai China
2-5 years
Not Specified

Job Description


Job Description :
Responsibilities:
  • Manage, execute and monitor digital marketing campaigns across various online external and internal channels with the aim of raising new customer amounts,retaining existing customers, and lifting E-commerce Revenue.
  • Deep understand of our business requirements, the characteristics of each digital channel and the current digital marketing trend.
  • Work with the team to identify potential optimization opportunities, lead to make appropriate marketing strategy and ensure the execution result.
  • Oversee all digital channels & content to make sure we deliver compelling customer experience to target audience;
  • Explore new digital channels/platforms to maximize marketing impact;
  • Managing the content and live stream of campaign page
  • Measure, track and report performance metrics of all digital campaigns and channels against ROI and KPI goals.
  • Help E-commerce Growth program in driving an excellent customer experience, engagement, new customers and sales, work with the internal and external teams to continuously improve the campaign results;

Minimum Qualifications:
  • Bachelor degree minimum, prefer in Marketing, Biology, Advertising, etc.
  • At least 2 years digital marketing experience
  • Good communication and coordination skills
  • Self-driven, collaborative, creative, and energetic
  • Understanding of digital behavior data & analytics

Preferred Qualifications:
  • Project management experience/Growth Hacking related experience in internet company (preferably new user acquisition and activation).
  • Good background in data analysis and tools;

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