Senior Digital Marketing Manager - Lifestyle brand

Senior Digital Marketing Manager - Lifestyle brand

Links Recruitment Singapore Pte Ltd
10-13 years
Not Specified

Job Description



Job Description

Senior Digital Marketing Manager - Lifestyle brand
Our client is a lifestyle retail company, they are currently looking for a Senior Digital Marketing Manager to lead the digital marketing team.
Responsibilities:
  • Develop and drive the digital marketing strategy and direction for the business
  • Manage brand message and campaign for local market social media platform to maximize social engagement
  • Develop all round digital marketing planing, including content, social media, digital marketing , branding and work closely with agency for execution
  • Closely monitor marketing plan, performance, ROI and prepare report for analysis
  • Work closely with E-commerce team to analyze business trends and consumer insights to drive different traffic to their own platform
  • Manage and control marketing budget to achieve business result in cost-effective way
  • Drive /coach the marketing team to achieve goal

Qualifications:
  • Universitygraduate in Marketing or related
  • Over 10 years experience in branding or marketing with 3-5 years in management
  • Digital Marketing experience and SNS platform knowledge is a MUST
  • Prefer experience in managing multi agencies with strong network with media
  • Prefer in-house experiencewith fashion/lifestyle/FMCG/ beauty brand side
  • Strong problem solving skills and good presentation/ communicationsskills
  • English & Chinese is a MUST

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