Job Description
Senior Digital Marketing Manager - Lifestyle brandOur client is a lifestyle retail company, they are currently looking for a Senior Digital Marketing Manager to lead the digital marketing team.
Responsibilities:
- Develop and drive the digital marketing strategy and direction for the business
- Manage brand message and campaign for local market social media platform to maximize social engagement
- Develop all round digital marketing planing, including content, social media, digital marketing , branding and work closely with agency for execution
- Closely monitor marketing plan, performance, ROI and prepare report for analysis
- Work closely with E-commerce team to analyze business trends and consumer insights to drive different traffic to their own platform
- Manage and control marketing budget to achieve business result in cost-effective way
- Drive /coach the marketing team to achieve goal
Qualifications:- Universitygraduate in Marketing or related
- Over 10 years experience in branding or marketing with 3-5 years in management
- Digital Marketing experience and SNS platform knowledge is a MUST
- Prefer experience in managing multi agencies with strong network with media
- Prefer in-house experiencewith fashion/lifestyle/FMCG/ beauty brand side
- Strong problem solving skills and good presentation/ communicationsskills
- English & Chinese is a MUST