SC BU - Strategic Marketing Manager - Shanghai

SC BU - Strategic Marketing Manager - Shanghai

Shanghai China
8 - 11 Years
Not Specified

Job Description

Job Description :
Who we are
As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey. We are focused on empowering our people to be agents of change, because the work we do will change health outcomes and empower patients’ lives. This is where you will have access to a broad track for all-round development as well as the platform to work as one team across one of the broadest healthcare and well-being portfolios globally.
Why start your career path in Sanofi
Here, you can:
- Support the long-term growth of Sanifo products by developing strategies for the product with good implantation
- Establish and expand your own network and connections through getting broader presence and more resources within healthcare ecosystem
What you can contribute
Develop and deliver neuroscience marketing strategy
  • Work independently with other functional teams such as business development, sales, marketing, medical and regulatory to develop China neuroscience marketing strategy
  • Lead the annual long-range plan and budget process, prepare senior management review with China, regional and global leadership
  • Coordinate with brand teams to build market forecast and brand forecast model
  • Prepare the monthly strategic update to BU leadership team on key industry trends, competitive moves and key events in therapeutic area

Support and accelerate franchise business growth
  • Work with sales & marketing team on sales target, field force structure, incentive, call flow, DAs to drive execution excellence
  • Collaborate with KA /PAMA teams to drive NRDL landing and hospital listing

Design and execute innovation projects
  • Design strategic projects according to strategic plan and business priority
  • Execute strategic projects through working with cross-function teams and global counterparts to ensure achievement of project KPI

Drive portfolio strategy and new product Launch
  • Collaborate with NPP, R&D and regulatory team to accelerate the portfolio development and launch timeline of future pipelines.
  • Support marketing team to develop the launch readiness plan, brand strategy and brand plan for new products

Assess business case for Business Development initiatives
  • Screen the external business development opportunities and make recommendation on opportunities to pursue
  • Develop business cases to support the commercial rationale for business development projects
  • Identify additional growth opportunities for RD, validate the impact of growth opportunities, develop recommendation on how to capture the opportunities, pilot the project implementation

What you should have
  • 8 years and or above industry experience strategic role with increasing responsibility
  • Expert knowledge & demonstrable marketing/brand management experience and results.
  • Strong strategic thinking, analytical skills and learning agility
  • Experience with building forecast models, valuations, PowerPoint presentations (senior management level presentations)
  • Strong communication& interpersonal skills to effectively present to senior management in English and Chinese
  • Be able to driving results, proactively seeks to improve processes and implement best in class solutions
  • Optimistic attitude and strong resilience
  • Good team working and cross-functional capability
  • Adaptability/Flexibility

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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