Marketing Communication Specialist

Marketing Communication Specialist

Ikea
Not Specified
Not Specified

Job Description


WHO YOU ARE
. Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
. Responsible for executing the consistency of messages, tone of voice and brand identity in marketing communication
. Responsible for effectively adapting global content locally
. Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up
. Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
. Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
. Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
. Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
YOUR RESPONSIBILITIES
. Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
. Responsible for executing the consistency of messages, tone of voice and brand identity in marketing communication
. Responsible for effectively adapting global content locally
. Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up
. Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
. Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
. Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
. Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
. Broad knowledge of Marketing Communication in Retail
. Broad knowledge of media channels
. Broad knowledge of the Marketing creative and production process
. Good knowledge of Marketing Technology
. Good knowledge of Life at Home and Home Furnishing
. Broad knowledge of IKEA concept, brand objectives, values and vision
. Broad knowledge of IKEA tools, processes and cycles
. Good knowledge of digital and social media marketing
. Good knowledge of Ingka Group strategies, priorities and key process
. Good knowledge of the IKEA multichannel reality and online customer behaviours
. Good knowledge of operational plans and goals as well as follow up on KPIs
. Good knowledge of change management methods and tools as well as stakeholder management
TOGETHER AS A TEAM
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we're also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
QUESTIONS AND SUPPORT LET'S CONNECT!

About Ikea

Similar Jobs

People Also Considered

Career Advice to Find Better

Simple body text this will replace with orginal content