GLOBAL SOCIAL MEDIA DIRECTOR

GLOBAL SOCIAL MEDIA DIRECTOR

Grey Anderson Limited
Hong Kong
5 - 8 Years
Not Specified

Job Description


Responsibilities:

  • Formulate corresponding social media operation strategies for different regions and markets in the world, systematically build an overseas social media and community operation system, control the overall direction of social media content operation and user operation.
  • Fully mobilize internal and external resources of the group for leading the team to implement strategies, and improve the activity rate, number of fans and activity of users, including but not limited to Twitter, Facebook, YouTube, Reddit, Quora, Medium, etc..
  • Lead the team to conduct market research and analysis of overseas communities, organize topic planning, promote the promotion and transformation of many online and offline overseas products of the group and carry out the work of overseas social media in an orderly manner.
Requirements:
  • Excellent English and Chinese language skills, solid writing skills, with long-term overseas working or living background is preferred.
  • At least 5 years overseas social media operation experience, with brand marketing, content marketing or integrated marketing project related experience.
  • Fully understand the regional and group differences and various incentive mechanisms for users in overseas social media operations.
  • Highly sensitive to the development of Internet technology and industry hot spots, with the experience of the Internet company Growth Team, familiar with the user Growth concept of Growth Hacking is preferred.
  • Active thinking, highly responsible, able to work under pressure, sensitive to data, able to quickly explore business and data connection, have data sensitivity.
  • Familiar with blockchain and digital currency is preferred.

Grey Anderson Limited

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