Director of Marketing Communications

Director of Marketing Communications

Marriott International
Taiwan
0 - 50 Years
Not Specified

Job Description


Job Description :
Posting Date Sep 11, 2020
Job Number 20052796
Job Category Sales and Marketing
Location W Taipei, 10 Zhongxiao East Road Sec. 5, Taipei, Taipei, Taiwan
Brand W Hotels
Schedule Full-time
Relocation No
Position Type Management

Start Your Journey With Us

Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
Purpose of Role
Director of Marketing Communications performs key functions of formulating effective public relations, online and marketing strategies, promoting the Hotel and its venues to targeted audience; building relationships with media and the community; develops online marketing and social media strategies inline with W core values and social media strategy; and act as Brand Ambassador for W.
The Director of Marketing & Communications will support Sales, Events Sales, Beverage & Food and AWAY Spa with their operations and promotional activity.
The Director of Marketing & Communications will interfaces with the hotel management (Director of Sales and Marketing and General Manager) to report on revenue statistics, personnel issues, PR performance, latest development in corporate guidelines and supervise hotel collaterals designs. The Director of Marketing & Communications will also be the media spokes person in emergency and crisis situations.
Responsibly Description
- Ensure individual sales goals, business objectives and profitability within the
department have been achieved.
- Operate with peak efficiency through coordination, communication and
cooperation with supporting departments.
- Define PR and marketing objectives, develop and implement PR and
marketing strategies to meet hotel goals; including identifying and conveying
W’s positioning statement and key messages to targeted audience via
effective channels and campaigns.
- Assist Director of Sales & Marketing develop and manage annual department
budget to effectively accomplish objectives.
- Initiate and maintain positive relationships with international, regional and local
media in order to generate news-worthy publicity and media coverage.
Identifies new media platforms and build new marketing partnerships.
- Ensure that appointed PR / advertising / media buying agencies, graphic artist
and printers (if any) perform and deliver products with W’s image and
standards.
- Conducts periodic assessment for graphic artist and printer, make necessary
recommendations.
- Develop / approve all press informational materials and photography for
regular distribution.
- Assist with collation of material for newsletters and other communications
vehicles, in particular, promote the hotel in general and special programs.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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