数字销总监 Director of Digital Marketing

数字销总监 Director of Digital Marketing

Hyatt
Beijing China
2-5 years
Not Specified

Job Description


Summary :
The Director of Digital Marketing is responsible for the strategy and execution of digital media and e-commerce activities. This position will support hotel marketing by developing digital marketing programs. Digital marketing efforts will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing and assisting with social media planning. This position will also oversee Ecommerce activity including the management of the hotel’s web site and mini-sites.The Director of Digital Marketing is responsible for the strategy and execution of digital media and e-commerce activities. This position will support hotel marketing by developing digital marketing programs. Digital marketing efforts will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, email marketing and assisting with social media planning. This position will also oversee Ecommerce activity including the management of the hotel’s web site and mini-sites.
Qualifications :
Minimum 2 years work experience as Digital Manager in a luxury international brand hotel. Good understanding of selling techniques and marketing approaches. Computer skills in MS Office, email, Fidelio/Delphi/RESERVE will be an asset.

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