Director, Digital Marketing (Hong Kong focused)
Manulife (International) Limited - Selen ChanJob Description
Are you looking for unlimited opportunities to develop and succeed With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.
Job Description
Director, Digital Marketing
The Opportunity
The customer is the focus of everything we do, and millions of end users rely on our products and services daily. We believe in the value of empowering Digital Marketers with the resources to enhance and achieve our digital performance objectives for the future of our business, which is why we need you. 
ManulifeDigitalMarketing  isseeking a forward-thinking Digital Marketing Director, who is obsessed with contributing to Company and team's Program Level Performance KPIs. They will have the expertise to useintegratedcommunicationsand digital touchpointsto enhance our brand's effectiveness and marketing efforts in acquiring, and growing customer value.
What motivates you  
You curious about staying on top of new trends, understanding evolving digital landscape, trying out new approaches
You obsess about customers, listen, engage and act for their benefit 
You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes 
You thrive in teams, and enjoy getting things done together
You take ownership and build solutions, focusing on what matters 
You do what is right, work with integrity and speak up
You share your humanity, helping us build a diverse and inclusive work environment for everyone 
We are looking for someone with:
Minimum 10+ years of holistic brand managementand team management experience
Fluent in Chinese (read/write/verbal Cantonese) and English
Strong team spirit– who arecapable tocollaborate with team members,partner with key local and regional stakeholdersas well as advertising agencies
Solid experienceindigitalplatforms,i.e.website and app.development.
Ability to drive results and think holistically on digital/traditional, paid and own channels
Demonstrated project management skills – able to develop action plan, timeline and follow through
Greatpresentation and negotiation skills
An attitude to challenge status quo
On the job you will:
Have overall responsibilities for implementing marketing and digital strategy in Hong Kong
Assist the AVP inbudgetmanagementandtoachieve business results in a cost-effective way
Work closely with Product, Customer Marketing, Insights and Analytics on identifying the right approach/design of programs, performanceanalysisand performanceoptimization recommendation
Collaborate with IT,Developers and otherBusinessUnits to develop digital solutions
ManageSocialMediaand identify content initiatives
Educate all the marketing teams on emerging trends and digital competitive initiatives
Collaborate with all key stakeholderseffectively andyoucouldinfluence without authority
Measurements:
Contribute to Company level KPIs – including but not limiting tothenumber of:
Direct-to-customerstransactions
Digitally registered customers
Digitally active customers
Leads generated by digital channel
Achieve Program Level Performance KPIs – Unique visits/Page views/Video Views/Click-Through-Rate/Cost-Per-Click
Our commitment to you:
Our mission; to be a part of making Decisions Easier and Lives Better
A leadership team dedicated to your growth and success 
A bold ambition and set of goals to be a leader in driving transformation in our industry 
Our best. Every day
Learn more about opportunities with us at jobs.manulife.com    
If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.
About Manulife
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2019, we had more than 35,000 employees, over 98,000 agents, and thousands of distribution partners, serving almost 30 million customers. As of March 31, 2020, we had $1.2 trillion (US$0.8 trillion) in assets under management and administration, and in the previous 12 months we made $30.4 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as MFC on the Toronto, New York, and the Philippine stock exchanges and under 945 in Hong Kong.
Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.
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Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2019, we had more than 35,000 employees, over 98,000 agents, and thousands of distribution partners, serving almost 30 million customers. As of March 31, 2020, we had $1.2 trillion (US$0.8 trillion) in assets under management and administration, and in the previous 12 months we made $30.4 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong. Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.
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