Digital Marketing Supervisor

Digital Marketing Supervisor

Thermo Fisher Scientific
Shanghai China
3-6 years
Not Specified

Job Description

Job Description :
Key Responsibilities:
  • Responsible for management of paid search (SEM) and display advertising efforts including,
    • As digital channel owner: work closely with division marketing team, internal team and SEM agency, plan, execute, and optimize the paid search and display advertising campaigns, measure and report out the performance of related campaigns/projects.
    • Digital channel collaboration: Collaborate with other external/internal digital channels/team to optimize both the traffic and customer experience. Especially, assist/co-own as needed with other digital channels optimizations as necessary.
    • Adcopy/creative development: Create, design, and build creative with the assist of banner vendors, based on the message we delivered to potential customers, optimize both the performance and customer experience.
  • Responsible for analysis of the paid search and display advertising including,
    • Optimize based on insights: Identify trends and insights, and optimize spending and performance based on the insights.
    • Analytical ability: Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points.
    • Capability of analyzing deeper: Co-work with analytics team to identify audiences for targeting as well as measure results of tests.

Job Qualifications:
We require our Digital marketing senior specialist – Display Advertising to have the following qualifications:
  • At least 3+ years’ experience in marketing experience in digital marketing, having the capability to analyze data, deliver insight, and outstanding improvement and optimization in the digital marketing.
  • Preferred: Skilled coordinator role, managing multiple tasks, sometimes for multiple projects. Strong communication and interpersonal skills, this position is highly visible, demand constant, and fluid communication with internal/external, local/global partners.
  • Preferred: Strong understanding of paid search and display advertising, programmatic display advertising, or direct media buy experience.
  • Preferred: Familiarity with working knowledge of industry terms, clear understanding of website analytics and metrics that may impact the success of a campaign/project, have experience with web analytics tools (e.g. Adobe Analytics, Google Analytics) and also Business Intelligence tools (e.g. Power BI, Tableau)
  • Fluent in English (both written and oral).

Similar Jobs

People Also Considered

Career Advice to Find Better