Digital Marketing Manager

Digital Marketing Manager

Jones Lang LaSalle Property Consultants Pte Ltd
Shanghai China
3-5 years
Not Specified

Job Description

About JLL
We’re JLL. We’re a professional services and investment management firm specializing in real estate. As a Fortune 500 company, we help real estate owners, occupiers and investors achieve their business ambitions.
If you’re looking to step up your career, JLL is the perfect professional home. With us, you’ll have a chance to innovate with the world’s leading businesses, put that expertise into action on landmark projects, and work on game-changing real estate initiatives. You’ll also make long-lasting professional connections and be inspired by the best. We’re focused on opportunity and want to help you make the most of yours. Achieve your ambitions - join us at JLL!
The Digital Marketing Manager is an integral part of JLL China’s marketing team and will assist the Director of Digital Marketing in driving efficiency and effectiveness across owned and earned digital channels, processes and platforms.
Responsible for managing agency and vendor relationships focused on marketing technologies, SEO, social media and paid campaigns, the individual will have a firm understanding of China’s digital ecosystem and show an ability to develop, track and meet KPIs while thinking critically about proposed channels and approaches.
He/she will be expected to support best-in-class demand generation efforts via multiple digital tools and platforms, lead governance and end-to-end performance reporting, including dashboard creation and optimization. 
This role will require knowledge sharing and collaboration across Marketing Teams and JLL business lines with the candidate acting as a key connector between marketing generated enquiries and revenue.
What this job involves:

  • Manage vendors and related business processes

  • Lead the success of JLL SEO execution to drive qualified traffic to JLL website/campaign landing pages

  • Assist relevant teams in building and executing digital marketing campaigns, online events and programs (incl. overall strategy, asset development, campaign automation, execution, reporting and analysis)

  • Handle online business enquiry follow up, reporting and analysis

  • Deliver reports on campaign and channel performance.Translate performance data into recommendations that optimise CPC/CPD/CPA and drive business enquiries

  • Work closely with business users to obtain and document relevant success stories and promote uptake of digital solutions

  • Coordinate with website teams on localisation efforts, content uploads and bug fixes

  • Stay abreast of market trends and insights, and participate in knowledge sharing to keep teams well-informed of the fast evolving digital landscape, new solutions, competitor behavior, and best practice

Required Qualifications/Skills:

  • Bachelor’s degree, or equivalent

  • 3-5 years of relevant digital marketing and operations experience

  • Fluency in English and Mandarin, both spoken and written

  • Practical knowledge of how to build and manage demand generation campaigns and workflow processes

  • Proficient with marketing analytics programs, and other relevant tools incl. Adobe Analytics and BaiduTongji

  • Process-oriented and analytical approach to problem solving

  • Self-motivated, highly driven, and a fast learner

  • Comfortable in a fast-paced environment with ability to manage multiple projects and timelines concurrently

  • Good team player with excellent interpersonal, presentation and communication skills

What you can expect from us
We’re an entrepreneurial, inclusive culture. We succeed together - across the desk and around the globe. We believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, well-being, benefits and pay. We’ll offer you a competitive salary and benefits package.
With us, you’ll develop your strengths and enjoy a career full of varied experiences. We can’t wait to see where your ambitions take you at JLL.
Apply today!
Required Skills:Business Processes, Demand Generation Marketing, Digital Campaign, Digital Marketing, People Management, Problem Solving, Technology Marketing
Optional Skills:Analytical Techniques, Business, Learning Quickly, Project Management
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Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.
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For additional details please see our career site pages for each country.
For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy .
Jones Lang LaSalle ( JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our page > I want to work for JLL.

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $18.0 billion, operations in over 80 countries and a global workforce of more than 93,000 as of December 31, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

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