Digital Marketing Manager

Digital Marketing Manager

Amazon
Not Specified
Not Specified

Job Description


Job Description :
Job summary
Digital Marketing Manager (Blog Management)
Amazon Web Services (亚马逊云科技) is seeking a talented, self-directed Digital Marketer to enhance our blog and tech content management through a proactive, creative, and data-driven approach.
You'll be responsible for developing a high quality, customer-centric China blog with the goal of improving awareness and online presence, educating customers and enhance tech leadership in China.
Job Responsibilities:
. Develop blog site strategy and manage content to optimize reading experience.
. Increase blog traffic/reads and improve conversion rate for downstream result.
. Work closely with local stakeholders/blog authors create and manage a publish calendar.
. Work with global team to localize global blog and optimize the content.
. Build and distribute regular reports/dashboard of blogs and effectiveness.
Basic Qualifications:
. Bachelor's degree in computer science, marketing, communications, or relevant field of study.
. Strong copy and creative skills, with a good grasp of tone and appropriate professional online communication.
. Experience in web management. Proficiency with html, familiar with website management tool such as WordPress.
. Familiar with social media, e.g. WeChat, Weibo, Zhihu.
. Skill to analysis and visualize the data of web access, conversion ratio, etc.
. Customer focus (sincerely wants to improve customer experience)
. Strong communication and interpersonal skills, team-oriented, ability to work with a wide range of internal departments.
Preferred Qualifications:
. MBA
. Skill to use BI tools, Adobe Target, Adobe Connect, Adobe SiteCatalyst, and other digital marketing tools.
. Knowledge about cloud computing market and technologies.
Basic Qualifications :
Basic Qualifications:
. Bachelor's degree in computer science, marketing, communications, or relevant field of study.
. Strong copy and creative skills, with a good grasp of tone and appropriate professional online communication.
. Experience in web management. Proficiency with html, familiar with website management tool such as WordPress.
. Familiar with social media, e.g. WeChat, Weibo, Zhihu.
. Skill to analysis and visualize the data of web access, conversion ratio, etc.
. Customer focus (sincerely wants to improve customer experience)
. Strong communication and interpersonal skills, team-oriented, ability to work with a wide range of internal departments.
Preferred Qualifications :
Preferred Qualifications:
. MBA
. Skill to use BI tools, Adobe Target, Adobe Connect, Adobe SiteCatalyst, and other digital marketing tools.
. Knowledge about cloud computing market and technologies.

About Amazon

Job Source : www.amazon.jobs

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