Digital Marketing and eCommerce Manager

Digital Marketing and eCommerce Manager

Intel
Shanghai China
6-9 years
Not Specified

Job Description


Job Description :
Job Description
As the digital marketing and e-Commerce manager you will manage the digital marketing and e-commerce strategy and execution for China. This role will be responsible for day-to-day execution of all digital marketing activities to create awareness and drive traffic and engagement with Intel RealSense website capturing sales leads and converting sales through our online store or our partners online stores. The role will also be responsible for our e-commerce strategy and execution helping build out the e-commerce solution for Intel RealSense in China. This position will be an integral part of the digital marketing team building an industry-leading digital marketing and e-commerce experience to help grow and scale our business in China. Responsibilities will include: Overall digital marketing and e-commerce strategy and execution for China. Day-to-day operations of digital marketing programs to drive awareness and traffic Day-to-day operations of e-Commerce platform to drive online sales conversion Partner with sales team to support strategic initiatives and help create demand for field activities like events and webinars Monitoring and optimizing digital marketing and web properties for performance and usability to maximize customer experience Managing content strategy working with US team to define localization plans for existing content and creation of any new content
Qualifications
The qualified candidate we are looking for has the following: BS or MS in Marketing, digital marketing or equivalent years of professional experience/training in the China market. 4-6+ years in digital marketing and e-commerce execution in China with proven record of growing awareness, sales leads and revenue Experience with common digital marketing platforms in China, such as WeChat, Baidu, TikTok, Weibo, Toutiao, Tencent Experience with email marketing platforms like Eloqua, Pardot, etc. Experience to Magento or an equivalent e-commerce platform Experience managing and executing programs with marketing agencies and 3rd party partners. Strong English verbal and written communicationsInside this Business Group
The mission of the Emerging Growth and Incubation (EGI) group is to create an environment to identify, incubate and scale new billion-dollar businesses leveraging Intel's competitive advantages. EGI is a fast paced, dynamic and startup-like organization that is responsible for incubating new ideas within Intel. We have over 1500 employees globally. Our portfolio includes HW, SW, Solutions and SaaS businesses.

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