CV&EP - Brand Manager-Shanghai

CV&EP - Brand Manager-Shanghai

Shanghai China
5-8 years
Not Specified

Job Description

Job Description :
Who we are
As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey. We are focused on empowering our people to be agents of change, because the work we do will change health outcomes and empower patient lives. This is where you will have access to a broad track for all-round development as well as the platform to work as one team across one of the broadest healthcare and well-being portfolios globally.
Why start your career path in Sanofi
Here, you can:
-Broaden career development platform both horizontally and vertically
-Communicate with various departments to improve horizontal cooperation capabilities
-Realize self-worth by supporting business development
-Better achieve work life balance with competitive compensation
What you can contribute
Product portfolio
  • Develop strategies for the products, set objectives and propose budget
  • Long Range Plan (LRP) (5years);
  • Marketing Plan (Annual);
  • Production Plan Reporting (Annual with monthly update)
  • Cycle plans (4x year)
  • Implement, Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives
  • KOL management
  • Set-up the Sales force training of product
  • Responsibility of A&P

Management / co-ordination
  • Implement marketing plans and take actions accordingly;
  • Make sure to get external endorsement of the product;
  • Manage the budget within agreed limits;
  • Involve medical marketing, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation;
  • Make sure the sales forces reps get optimal product and environment knowledge.
  • Collaborate with local marketing and sales

Market Intelligence
  • Maintain products competitors and health care environment knowledge;
  • Up-date key opinion leaders information, and keep close contacts;
  • Planning and implementation of marketing strategy for the respective products

  • Minimum bachelor degree
  • Major in medical or related medicine science

Experience & knowledge:
  • At least 3-5 years experience in the pharmaceutical industry
  • MBA or other business field
  • Experience in multinational company is preferred

Core competencies:
  • Leadership
  • Motivational
  • Analytical
  • Team work spirit
  • Good communication skills ( written and spoken)
  • Proactive and independent attitude
  • Good interpersonal skills
  • Good level of English language (spoken /written)

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

About Sanofi

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