Communication Manager

Communication Manager

Kering
5-7 years
Not Specified

Job Description



ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prt--porter in a 1966 collection called Rive Gauche, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are currently seeking a Communication Managerwho will report to Communication Director as part of our dynamic team in China.
ROLE
You will strengthen the brand image with creative approach consistently bring the brand value cross all channels of communication, including Press, Media, Celebrity, Special Projects, to accelerate the brand equity in the China market.
MISSION
  • Take responsibility of Press relationship and publicity on top fashion & lifestyle magazines
  • Develop the effective PR publicity plan, cross seasons and collections, to interpret the designer's vision on print magazines.
  • Develop the strong brand visibility cross all social media platform, with diversity of angles.
  • Take responsibility of traditional media planning and supervise the effectiveness and efficiency of media investment, cross print and OOH.
  • Develop the full year traditional media plan and budget control.
  • Evaluate and take action to improve the campaign performance by campaign base.
  • Develop the solid celebrity strategy, to engage the talents to amplify the brand's image in proper occasions and approach.
  • Engage celebrity for cover collaboration and
  • Initiate the local native content project, with engagement of media partners and talents, amplifying the brand creativity and image cross magazine and social media platforms,
  • Conduct the HQ special projects and adaptation in local market, to engage properly with Chinese audience.
  • Budget estimation and performance evaluation.

PROFILE
  • Education background: Bachelor's degree and above
  • Working experience: 5- 7 years working experience in communication filed, covering PR, media planning, celebrity, special project and related field.
  • If cross industry working experience in high fashion, Jewelry & Watch industry.
  • Press relationship
  • Communication strategy thinking
  • Crisis management skill
  • Project management skill
  • Negotiation skills
  • Presentation skills
  • Team work spirit
  • Result-driven and self-motivation
  • Language skill, will be plus if French

About Kering

Job Source : www.kering.com

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