Assist in planning and executing E-finance digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness
Plan and execute promotion campaigns, and manage the usage of online tools and optimize campaign performance
Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target
Focus on market information, monitor competitors’ activities in order to keep abreast of changes on the battlefield and propose time-to- market actions to management
Support PR and promotional campaign across different divisions and department, to establish a leading position in the market
Assist daily work at E-finance center
Requirements:
University degree or above (majoring in marketing, communication, finance, e-commerce, economics or information technology)
1-3 year experience in digital marketing, banking or FinTech area
Familiar with the Internet market, willing to track down and understand the online financial business, new technologies, new products and new models, with relevant experience preferred
Ability to observe, understand and dig out user pain points and market opportunities.
Good command in both spoken and written English and Chinese, Mandarin is preferred.
Strong data analysis ability, communication, coordination and execution skills, as well as team spirit
Those who have participated in major projects are preferred and those with experience in BOC Hong Kong Branch and personal finance departments are preferred
Candidate with more experience will be considered as Business Strategy Manager
Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer
Responsibilities:
* Assist senior management in formulating and implementing E-Finance strategies to derive highest value from target customers by understanding their financial needs, aiming to achieve the business targets, improve customer experi
Responsibilities:
* Review and prepare various types of financial data and business performance analysis and provide creative strategy for the recommendations accordingly
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Gather and summarize the various banking related information inclu
Responsibilities:
* Assist senior executives in formulating and implementing E-Finance strategies to derive highest value from target customers by understanding their financial needs, aiming to achieve the business targets, improve customer experi
Responsibilities:
* Align with the bank’s business and channel strategy and reference best market practice to formulate short-, medium- and long-term omni-channel strategy and optimization plans
* Conduct in-depth market and industry research a
Job Responsibilities:
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Develop integrated marketing strategy (particularly digital marketing) by studying business banking landscape, identifying financial need of customers, and monitoring competition from bank and non-bank entities
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Responsibilities:
1. According to business needs, lead and execute the model proposal and development functions in the LIBOR reform, including:
* Research and sort out derivatives and currency-related model technologies under the LIBOR reform;
Responsibilities:
* Responsible for personal banking product project management & development over electronic channels
* Keeping abreast to FinTech applications, proposing new channel features and ensuring system and documentation readiness
Responsibilities:
* Responsible for planning, implementation and evaluation of the Group's brand and marketing strategies to enhance overall brand image and to achieve business objectives
* Lead creative strategies to enhance brand positioning,
Responsibilities
* To create and monitor the production and delivery of effective marketing communications materials end-to-end for credit card payment campaigns, including bi-lingual press releases, printing collateral, videos, advertisement, etc
Responsibilities:
* Align with the bank-wide business strategy and reference best market practice to formulate centres’ strategy and optimization plans
* Develop detailed project development plan of centre to ensure the realization of the overa
Responsibilities:
* Participate in design & development of complex real time trading applications;
* Develop, enhance and deliver software to support business requirements;
* Work with team members/third parties to improve system functionali
Responsibilities:
* Align with the bank’s business and channel strategy and reference best market practice to formulate short-, medium- and long-term omni-channel strategy and optimization plans
* Conduct in-depth market and industry research a
Responsibility:
* Performing the data analysis and providing professional recommendation on the measures to the risk units under Personal Banking Risk and Integrated Management Department;
* Understanding the required data and its meaning from
Responsibilities:
* Conduct market research and complete analysis report for different topics
* Act as the point of contact and communicate project status to stakeholders
* Organize meetings, team activities, events and seminars with externa
Hang Seng Indexes Company Limited (Hang Seng Indexes Company) manages and compiles the Hang Seng Family of Indexes, which cover stocks listed in Hong Kong and Mainland China. Our index series includes the Hang Seng Index, the Hang Seng China Enterp
Responsibilities:
* Analyze business team requirements to facilitates system development
* Implement or enhance system functionalities to fulfill business requirements from the business team and relevant units
* Propose enhancements for maki
Responsibilities:
* Undertake the business target of the centre, responsible for all sales management tasks and ensure the achievement of various business targets
* Communicate with the business team and relevant units (such as branches) proact
Responsibilities:
* Assist in designing and planning online financial innovations
* Assist in the development and implementation of projects/products of the Development Division (including requirements analysis, program design, UAT testing, doc
Responsibilities:
* Identify the customer's needs in order to offer different solutions (cross-selling bank products)
* Collaborate with all product stakeholders for follow up.
* Participate in project researches and assist in business plann