AVP, Specialist, Marketing Communications

AVP, Specialist, Marketing Communications

DBS
10-13 years
Not Specified

Job Description



Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities
  • Develop integrated marketing campaigns and promotions effectively focusing on Affluent Wealth Segment, Investment and Customer Experience
  • Plan and execute campaigns and promotions for customer acquisition, usage and engagement
  • Manage vendors (such as creative & media agencies, design houses etc.) to execute marketing campaigns and promotions (including above-the-line, below-the-line, POS materials and social media) that are delivered in high quality and timely
  • Manage and control distribution and replenishment of marketing materials smoothly
  • Maintain a good tracking system for post-program evaluation work with business team to measure ROI from key campaigns and promotion is being measured and develop strategies to increase marketing ROI
  • Analyze data, by having routine analysis of key competitors marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
  • Handle advertising and promotion payment timely and accurately
  • Participate in HO squad meetings to contribute marketing ideas


Requirements
  • University graduate with degree in Business, Marketing, PR or Communications
  • 10 years or above experience in marketing discipline in banking, finance or insurance industry preferred
  • Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
  • Product knowledge of Affluent wealth segment and Investment is preferred but not necessary
  • Agency management including writing agency brief and creative judgement
  • Manage social media accounts with vendors for brand building/ acquisition and engagement
  • Creative minded, detail-oriented and good project management & presentation skills
  • Attention to details and a team player
  • Manage campaign budget planning
  • Excellent command in written and spoken English and Chinese
  • Excellence in Excel


Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

About DBS

DBS, a leading financial services group headquartered in Singapore, operates across 18 markets. We are an Asia-centric commercial bank focused on harnessing the region’s long-term potential as the centre of economic gravity shifts eastwards to Asia.
A frontrunner in digital transformation, we seek to deliver a new kind of banking that is so simple, seamless and invisible, that customers have more time to spend on the people or things they care about.
At DBS, we are also a strong advocate of building a sustainable future. Working with partners, we empower people to live larger than themselves. We create avenues that encourage our customers to live socially-conscious; establish platforms to help social entrepreneurs bring their ideas to life; and provide the next generation with opportunities to develop innovative solutions that address sustainability issues.

Job Source : careers.dbs.com

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