Associate Director, Digital Performance Management

Associate Director, Digital Performance Management

AIA Group
Hong Kong
Not Specified
Not Specified

Job Description


Bring your career aspirations to life with AIA!- Owns performance metrics of customer and agent apps/websites
- Define and implement BU agreed consistent performance metrics
- Create and maintain the real-time dashboard that covers all the metrics for consumer and agent apps/websites
- Assess BU customer and agency apps/websites through heuristic analysis (sand boxing), identify issues, provide solutions, and monitor the BU progress
Measurement and Insights (40%)
  • Key point of contact with BUs for on-going UX KPI measurements and data tracking strategy to support business growth and platform development on key department initiatives (e.g. Vitality)
  • Lead regular monitoring and reporting on key KPIs and platform performance (monthly/quarterly) data insights for BUs
  • Successfully manage data needs of GDE projects and balance requests, driving strategic direction of tracking and measurement

Implementation (GDE) (20%)
  • Work with stakeholders to set project KPIs and ensure analytics tagging is in place for proper measurement
  • Work with the development team to identify gaps in the data capture strategy and collaboratively implement improvements
  • Manage complete delivery process regarding data, conduct QA on agreed data tracking
  • Create guidelines around A/B testing for BUs and Group and foster a culture of A/B Testing with Big 5 BUs.
  • Find and collaborate with external partners (if necessary) to support data implementation, collection, and reporting
  • Establish and own data related documentation and process integrity (e.g. AA access backups, implementation documentation)

Implementation (BU Marketing) (10%)
  • Support on marketing data initiatives (e.g. campaigns) and produce reports

Stakeholder Support and Management (20%)
  • Appropriately manage and prioritize time spent on projects to focus efforts on key GTO initiatives and requests from relevant stakeholders
  • Build relationships with BU UX/data counterparts
  • Act as SME for GDE team and BUs on data analytics best practices
  • Manage external relationships with data providers (if applicable)

Data Expertise and Trends (10%)
  • Exhibit level of expertise in driving  the data and analytics strategy for AIA Group Digital Experience platforms
  • Stay up to date on the latest trends in digital analytics
  • Own quarterly UX KPI reports that also cover external digital landscape and emerging trends
  • Lead GDE Group-wide data sharing on data related topics

Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Job Details

About AIA Group

For a century, we have served millions of people and generations of families all around the Asia-Pacific region.AIA is the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region.Our Vision is to be the world’s pre-eminent life insurance provider. That is our service to our customers and our shareholders.Our Purpose is to play a leadership role in driving economic and social development across the region. That is our service to societies and their people.Our Promise to help people live Healthier, Longer, Better Lives.

Similar Jobs

Career Advice to Find Better