Assistant Manager of E- Commerce & Digital Services

Assistant Manager of E- Commerce & Digital Services

Marriott International
Taiwan
Not Specified
Not Specified

Job Description


Job Description :
Job Category Sales and Marketing
Location W Taipei, 10 Zhongxiao East Road Sec. 5, Taipei, Taipei, Taiwan
Brand W Hotels
Schedule Full-time
Relocation No
Position Type Non-Management/Hourly

Start Your Journey With Us

Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat.
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
Purpose of Role
Manage all online marketing and social media initiatives for a hotel or designated set of hotels. Plan and execute marketing campaigns at a property level, enabling more customized and need based online marketing for hotels. Core role is to optimize the website marketing, manage the use of the Star Guest Communications CRM tool, online content management tools for third parties &/or branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting and be responsible for all Social media activities
Responsibly Description
- Create individual marketing plans for the hotel to drive revenue across all
online customers segments (leisure travel), and work with the property Director
of Sales & Marketing, General Manager and Director of Revenue Management
to ensure a smooth execution.
- Champion of all Social media communications and brand positioning (eg
FaceBook)
- Online advertising campaigns and Key word campaigns
- Developing online web pages that promote the properties, and special offers
(SOP) tied in with the destination or with the specific brand
- Manage the hotels Guest communications platform and develop innovative
communications plans
- Destination/Hotel specific site sites development and management
- Local and regional third party relationship executing third party tactical
campaigns
- Third party website auditing
- Support Divisional Online Marketing Team to provide monthly and quarterly
analysis including performance of campaigns and channels, along with return
on investment statistics. Maximize and optimize the performance of all online
marketing channels based on these results.
- Own the results for each property through tracking and analysis, using our
proprietary performance measurement tool and other tracking systems.
- Leverage best practices in marketing, marketing operations and reporting to
Divisional Online Marketing team.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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