Assistant Manager - CRM & Analytics

Assistant Manager - CRM & Analytics

Kelly Services Hong Kong Ltd
Hong Kong
Not Specified
Not Specified

Job Description


Job Description :
Responsibilities
  • Conduct consumer analysis throughout the campaign cycle, including pre-campaign forecast and analysis, segment advices and post campaign evaluation
  • Advise for formulating data driven CRM strategies, campaigns and program
  • Design data collection roadmap and drive automation for analytics report
  • Generate regular consumers’ insight reports and data driven recommendations to support CRM activities
  • Manage and improve the existing CRM platforms
  • Collaborate with different business units on different CRM initiatives

Requirements
  • Bachelor’s degree in information system, Mathematics, Computer Science, Statistics, Marketing, or a related discipline
  • Solid experience in consumers segmentation and consumers analysis; preferably in retail, e-commerce industry
  • Strong analytical mind, and capable to transform data into actionable insights
  • Good understanding of CRM system, campaign management system and data warehousing
  • Hands-on experience in SQL; Experience in Microsoft Dynamics and Tableau is preferred
  • Self-motivated personality and open to new challenges
  • Good communication, analytical and project management skills
  • Proficiency in both English and Chinese

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