Assistant Digital Marketing Manager – Hang Seng Bank (HK)

Assistant Digital Marketing Manager – Hang Seng Bank (HK)

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Job Description

Job Description
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Assistant Digital Marketing Manager
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking a qualified digital marketing specialist to join us asAssistant Digital Marketing Manager.
Principal responsibilities
  • Drive acquisition and usage of the Bank's digitally enabled products and services, with advocating a seamless experience throughout a customer's digital journey
  • Reinforce a long-term brand preference online through ATL and BTL marketing campaigns
  • Manage interactions with internal and external parties regularly for on-time, in-budget campaign implementations
  • Participate and implement bank-wide strategic digital initiatives and projects
  • Work closely with the greater marketing team and digital agencies to implement consistent standards on digital communications e.g. promotion webpage, display ad, etc.
  • Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
  • Act as the webmaster to coordinate the greater marketing team on eDM scheduling and online resources
  • Adhere to the Bank's guidelines in campaign execution
  • University degree in Marketing, Business Information System, Communications or a related discipline
  • Minimum of four years relevant experience, with exposure to financial services industry preferred
  • Creative, constantly look out for new opportunities to achieve business goals digitally
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Knowledge of HTML scripting/JavaScript and media tracking implementation is a plus
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

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