Assistant Digital Marketing Manager

Assistant Digital Marketing Manager

Hang Seng Bank
China
Not Specified
Not Specified

Job Description


Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking a qualified digital marketing specialist to join our Digital Marketing Department as Assistant Digital Marketing Manager.
Principal responsibilities:
  • Drive acquisition and usage of the Bank's digitally enabled products and services, with advocating a seamless experience throughout a customer's digital journey
  • Act as the core marketing lead to participate and implement bank-wide strategic digital initiatives and projects
  • Take a meticulously approach on daily reports monitoring to generate accurate, insightful recommendations for continuously betterment
  • Reinforce a long-term brand preference online
  • Act as the webmaster to coordinate the greater marketing team on publishing regular content management, eDM and banner scheduling
  • Manage interactions with internal and external parties regularly for on-time, in-budget campaign implementations
  • Work closely with IT departments and web designers to ensure quality of work
  • Adhere to the Bank's marketing, branding, programming and security guidelines
  • Adhere to industry regulations and internal governance, zero tolerance to deviation
Requirements:
University degree in Marketing, Business Information System, Communications or a related discipline Minimum of four years relevant experience, with exposure to financial services industry preferred Strong digital marketing sense, detail-oriented, capable of working independently and under pressure Good communication, interpersonal, analytical and project management skills Knowledge of HTML scripting Proficiency in both English and Chinese Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

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