ASSISTANT DIGITAL MARKETING MANAGER

ASSISTANT DIGITAL MARKETING MANAGER

Grey Anderson Limited
Hong Kong
5 - 8 Years
Not Specified

Job Description


Job Description :
Responsibilities:

  • Develop a strong understanding of customers, design and manage digital customer journeys from acquisition, on boarding, retention to reactivation
  • Optimise customer communications and multi-channel campaigns with the aim to enhance brand awareness, customer base growth and digital portal usage
  • Collaborate with internal teams and external partners to maximise cross-marketing opportunities and campaign ROI
  • Manage digital campaigns from conception to defining objectives, execution, tracking and reporting. Including mobile app acquisition, social media, SEM/SEO, display ads, KOLs and site traffic campaign
  • Analyse campaign performance, develop strategic goals and identify actionable insight for improvements
  • Drive and share best practice to improve digital experience based on research and customer feedback. Synthe insights to drive continual improvements
Requirements:
  • Minimum 5 years of experience in digital marketing, social media or related fields
  • Good knowledge of digital marketing principles such as funnel optimization, UX, A/B tests, with the knowhow to derive customer insights
  • Experience in planning and management of multi-channel digital campaign
  • Strong project management, analytical and problem solving skills
  • Proficiency in both English and Chinese
  • Self-motivated with good communication, interpersonal skills and strong sense of responsibility
  • Knowledge of Google Analytics, Google Tag Manager and SalesForce Marketing Cloud
  • Knowledge of Photoshop / Illustrator / InDesign / video editing skills is a plus

Grey Anderson Limited

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