52669 - Senior Brand Manager of Overseas Games (Korea)

52669 - Senior Brand Manager of Overseas Games (Korea)

Tencent Holdings Limited
5-8 years
Not Specified

Job Description


Roles & Responsibilities
1. Responsible for the company's game products that focus on overseas Korean distribution, from overall distribution and marketing strategy to market branding at various stages Plan, coordinate online and offline execution, including but not limited to TVC, artist cooperation, social media marketing, PR, OOH, live broadcast, event planning and BD cross-border cooperation and other modules create creative market brand events, Improve product market popularity and word-of-mouth 2. Guided by new additions, build a Korean marketing network, familiarize yourself with insights from overseas players, maintain and expand local channels, media resources, and online celebrity resources The strategy accurately locates the target users, has data awareness, and is responsible for the data results
3. Responsible for the marketing activities and marketing events of online channels such as new media and social media, and effectively form conversions
Qualifications
1. More than 5 years of digital marketing experience overseas game market publishing, or marketing experience in Japan and South Korea is preferred
2. Excellent marketing awareness and creative planning ability, able to independently organize and Complete marketing activities, have strong inter-departmental coordination and promotion
3. Good teamwork spirit, strong management ability, full of work passion and sense of responsibility
4. Familiar with Facebook, Twitter, Instagram, YouTube, Tiktok and other platforms have better gameplay and recommendation mechanisms
5. Ability to work in Korean or English, overseas students are preferred love games!
6. Strong experience summary and project review ability, and sustainable output of effective strategies for internal and external departments

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