43479-Media Manager

43479-Media Manager

Tencent Holdings Limited
3-6 years
Not Specified

Job Description


Roles & Responsibilities
Responsible for Tencent Interactive Entertainment Games Product media promotion including:
Development of media integration and communication strategies based on business needs, including creative integration of exposure media, effect-based purchases, and content cooperation
Creative application or cooperation model innovation based on media channels
Based on KPI (CPA or ROI) orientation, guide the publisher to make better delivery, and can coordinate and guide the material team for material production
Based on media and KOLs for content and creative planning.
Qualifications
Bachelor degree or above, more than 3 years of relevant work experience in Internet media
Have media creative planning ability and content marketing ability
Familiar with effect advertising, traffic operation
Have good communication and expression skills, and be able to make effective proposals
Have good logical thinking ability, data analysis awareness and ability
Like games and have game market experience , and interested in media and content work.

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