35074-Senior Marketing Manager in Healthcare Industry (ToB/G)

35074-Senior Marketing Manager in Healthcare Industry (ToB/G)

Tencent Holdings Limited
5-8 years
Not Specified

Job Description


Roles & Responsibilities
1. Responsible for ToG and ToB of Tencent Healthcare End industry market and product market work
2. According to medical business needs, formulate annual market strategies for G end and B end, among which G end marketing is the main, plan key marketing projects, and help business with market professional value Development
3. Being able to act as a PM solely responsible for promoting the implementation of projects and achieving marketing goals, including but not limited to circle marketing, industry conferences, online and offline activities, content marketing, internal and external resource linkage and other means
4. Continuously optimize marketing output by summarizing experience, precipitating models and methodologies
Qualifications
1. Bachelor degree or above, more than 5 years of B2B marketing experience, proficient in 2B marketing of the whole process. Experience in related companies in the medical industry, media, and consulting companies, as well as related work experience in branding/marketing of Internet companies is preferred.
2. Excellent integrated marketing planning, 2B and 2G content marketing and promotion capabilities, good at digging out product and case highlights, and providing powerful content ammunition for 2B sales assistance
3. Excellent leads and Business opportunity management ability, master the whole process from MQL to SQL and promote sales conversion.
4. Strong communication, collaboration and resource integration skills, good at cross-team cooperation, mobilizing multiple resources to innovate marketing models
5. Strong initiative and execution, result-oriented

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