Job Summary

Company
INDITEX
Location
Shanghai
Job Category:
Marketing & Communications
Years of Experience
4 - 6 years

Inditex comprises of eight brands: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. We have more than 7.000 stores in 91 markets. But… What is Inditex? We are the clothes you choose to wear, the products with which you decorate your home, or celebrate a special occasion. You choose us. We are decisive. We trust in the ability and instincts of our professional team. We have got to where we are today thanks to them and the hard work of those people who have shown us where we can improve. We reinvent ourselves, we correct our mistakes and we keep moving forward. We react.

 

Job Title: SENIOR DIGITAL COMMUNICATION SPECIALIST

Job Description:

SENIOR DIGITAL COMMUNICATION SPECIALIST

Key Responsibilities


Social Media Management:
Design, build and maintain brands digital platform presence, including WeChat, Weibo and more. Ensure all marketing materials and releases are aligned with brand’s strategy and standard.

Analysis of social media performance and assess against goals (ROI and KPIs), ensure performance of social buzz.

Brainstorm new and creative growth channels and strategies to enhance online consumer experience and increase customer engagement online.

Develop and managing digital marketing campaigns:
Lead, develop and deliver digital marketing plans according to brand strategy and goals to reach required traffic and raise brand awareness.

Ensure all campaigns are delivered on time and on budget

Ensure the appropriate branding and brand messages are used in campaigns

Coordinate with ecommerce team and other departments to ensure consistency

Collaborate with internal teams to create landing pages and optimize user experience

Track, evaluate and report on the performance of all digital marketing campaigns to optimize performance.

Media Buy:
Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns to provide best brand exposure under brand position.

Create and maintain the relationship with digital media sources such as KOLs to generate more social buzz.

Monitor and track the performance and ROI analysis to optimize digital Ad spend.

Desired skills and experience:
Minimum 3 years of experience in digital/ e-commerce marketing

Experience in developing and managing social media engagements and integrated marketing strategies

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Strategic thinking, analytical skills and data-driven mindset

Fluent in spoken and written English and Mandarin; Spanish will be a plus

English,Chinese
Availability to travel

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