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Senior Brand Manager (Brand Management,60-70K)

Keywords / Skills : Senior Brand Manager , Brand Management, Branding, Brand Promotion, Brand Building, Brand Awareness, digital marketing, Brand Development, Brand Planning

1 - 4 years
Posted: 2019-10-23

Industry
Recruitment/Staffing/RPO
Function
Sales/Business Development
Role
Management Trainee
Posted On
23rd Oct 2019
Job Ref code
100003007464617
Job Description
Job Description :

Our Client is a leading beauty and medical company in Hong Kong, currently looking for a Senior Marketing Manager (Brand Building & CRM) to join their dynamic team.

Responsibilities
  • Plan and leadinnovative digitalmarketing strategies to drive business growth and achieve corporate goal in Hong Kong & south China (Pearl delta project)
  • Plan and implement marketing campaigns for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, KOLendorsement, video production,media planning,andwebsite development (Hong Hong and south China)
  • Analyze market landscape and consumer insights to identify business opportunity in the category
  • Work closely with promotional partners, suppliers, operations, developer, advertising and media agencies on marketing initiatives
  • Adheres to the brand’s marketing, branding, programming and security guidelines
  • Accountable for A&P budget control and sales analysis


Requirements
  • 10+years relevant experience inbrand management in cosmetic/ beauty industry or FMCG
  • Strong in digital marketing with hands-on knowledge is a must
  • Proven track record in designing and implementing digital marketing programs in Hong Kong
  • At least 1 year experience managing end to end marketing campaign with China market
  • High level knowledge of Hong Kong and China marketing channels and media buying strategy including outdoor, social media, KOL, SEM/SEO and group chat.KPI driven and able to work under tight timeline
  • Alter to social listening and data analytics trend
  • Good command of both spoken and written English and Chinese (including Mandarin)
  • Strong leadership with excellent communication and influencing skills
  • Strategic thinker with demonstrated experiences in brand building and positioning
  • Innovative, tenacious, self-driven and passionate
  • Able to work independently and under pressure
  • Candidate with less experience could be considered as Senior Product Manager


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