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Performance Marketing Manager (28-30K)

Keywords / Skills : testing, Google Analytics, website

3 - 8 years
Posted: 2018-06-28

Nationality
Hong Kong
Industry
Recruitment/Staffing/RPO
Function
Marketing & Communications
Role
Marketing Manager
Education
Bachelors/ Degree
Posted On
28th Jun 2018
Job Ref code
716
Job Description
Job Responsibilities:
  • Ensure that MoneySmart is able to grow and maintain a consistent Share of Voice & Share of Mind in the market for online personal financial product comparison.
  • Support the launch of new product verticals.
  • Scale marketing campaigns while ensuring a profitable contribution margin.
  • Translate business level objectives into a strategic marketing plan.
  • Define, structure, execute and report on marketing campaigns and how they help to achieve business goals.
  • Work closely with the content team to execute creative and determine digital media mix.
  • Work closely with the commercial team to conceptualize, propose and execute on tactical marketing campaigns.
  • Work closely with the commercial team to ensure close coordination between partner media agencies on their digital marketing campaigns.
  • Work closely with the product team to improve the website and customer experience.
  • Ensure that best practices in optimization are implemented to continually improve conversion rates.

Job Requirements:
  • Bachelor Degree in a Business / Marketing
  • At least 3+ years experience in Digital Marketing
  • Proficient in AdWords, Facebook Advertising, Google Analytics, Social Media Advertising, SEO, Landing Page Optimization and Lifecycle marketing
  • Knowledge of digital sales conversion funnel and optimization strategies
  • Ability to apply copywriting techniques for A/B testing in English & Chinese
  • Proficiency in English and Cantonese


If you would like to apply for this role or find out more, please contact Brenda Lee on (852) 2177-7577 or brenda.lee@greyanderson.com.



About Company

Grey Anderson is a specialist recruitment consultancy dedicated in Information Technology, Sales & Marketing and General Management. We provide the highest level of professional service to meet your recruitment needs and to achieve your business goal in the ever-changing business environment.


At Grey Anderson, we strive to exceed your expectations at all times with our strong network and expertise in the industries. Whether you are looking for a permanent or contract position, we will always be able to identify the best-suited candidate to add to the success of your business. Our recruitment services cover industries including Information Technology, Telecommunication, Luxury Goods, Consumer Products, FMCG, Media, Supply Chain, Healthcare, Tourism, Property, Financial Services, Professional Services, Consultancy as well as Utilities spreading over across Asia Pacific.
We appreciate not only the business with you, but also the business that you are running. We value not only the long-term partnership with you, but also your relationship with your people. We believe not only in placing the best and brightest talent, but also the opportunities they bring to help you achieve your goals and succeed in the market.
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