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OPTIMIZATION MANAGER / PROGRAMMATIC MANAGER

Keywords / Skills : Excel

3 - 5 years
Posted: 2018-07-26

Nationality
Hong Kong
Industry
Recruitment/Staffing/RPO
Function
Telecom/ ISP
Role
Network Planning
Education
Bachelors
Degree
Posted On
26th Jul 2018
Job Ref code
420
Job Description
Responsibilities:
  • Continuously implement, test and optimize digital campaigns on DMP (DoubleClick Bid Manager), DSPs, Facebook, Instagram and other large-scale audience development platforms.
  • Prepare advertising reports and performance metrics/insights, with recommendations on ways to optimize for scale.
  • Optimize measurement for defining ROI/demand, create custom reports and dashboards, audit and improve ad performance throughout the day.
  • Work with Design and Technical teams in optimizing creative to convert customers, supported by tracking, measuring, and reporting on campaign effectiveness.
  • Test into new digital ad opportunities to consistently uncover new audience development opportunities.
Requirements:
  • 3-5 years of hands-on experience implementing strategic digital ad campaigns, and ad manager tools for all major digital ad platforms, including digital ad re-targeting.
  • Well knowledge and understanding of the entire programmatic eycosystem
  • Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data.
  • Passionate about leveraging 3rd party ad UIs for optimizing campaign performance.
  • Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI measurement.
  • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment.
  • Highly analytical, focused on developing new scalable campaigns based on examining and gathering data from multiple data sources.
  • Strong Excel skills, ability to deep dive into data, creating charts, and pivot tables, presentations on campaign performance.
  • Technology and fitness enthusiast a plus.

If you are interested, please feel free to send your updated CV to Brenda Lee at brenda.lee@greyanderson.com or contact 2177-7577 for further discussion.


Key Skill(s)

About Company

Grey Anderson is a specialist recruitment consultancy dedicated in Information Technology, Sales & Marketing and General Management. We provide the highest level of professional service to meet your recruitment needs and to achieve your business goal in the ever-changing business environment.


At Grey Anderson, we strive to exceed your expectations at all times with our strong network and expertise in the industries. Whether you are looking for a permanent or contract position, we will always be able to identify the best-suited candidate to add to the success of your business. Our recruitment services cover industries including Information Technology, Telecommunication, Luxury Goods, Consumer Products, FMCG, Media, Supply Chain, Healthcare, Tourism, Property, Financial Services, Professional Services, Consultancy as well as Utilities spreading over across Asia Pacific.
We appreciate not only the business with you, but also the business that you are running. We value not only the long-term partnership with you, but also your relationship with your people. We believe not only in placing the best and brightest talent, but also the opportunities they bring to help you achieve your goals and succeed in the market.