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Market Insight Manager, APAC - Retail or FMCG

Keywords / Skills : Regional Research Insight

Posted: 2018-12-09

Industry
Advertising/PR/Events
Function
Marketing & Communications
Role
Direct Marketing
Education
Bachelors
Degree
Posted On
9th Dec 2018
Job Ref code
8685190579
Job Description

About the Client

Our client is the largest beauty and healthcare chain in Asia that offers an array of renowned international brands and private labels. As one of the fastest-growing retail business in Hong Kong and Asia Pacific, they are they are now seeking for a Regional Market Insight Manager to cope with their business expansion.

About the Role

Reporting to the Marketing Director and leading a small team, you will define strategic recommendations based on the analysis of the retail market, trends, competition. This will be done by pulling together consumer & shopper analysis, distilling insights and reporting to local and regional teams, as well as ensuring that the business has the right tools in place to maximise value from the data. As a team lead, you will design and execute qualitative and quantitative research, interpreting research findings into actionable insights and work with different business partners in identifying and formulating market related briefs which are relevant to segment strategy and consumer profiles. Moreover, you will provide expertise and support to project teams on statistical and methodological issues related to satisfaction and perception measurement. Lastly, you will also uncover business challenges, implement research studies, interprete marketing and consumer behaviour results and drive the learning to in-market action.

Requirements

  • Bachelor degree with minimum 6+ years of experience with demonstrated success as both an analyst and manager of behavioural, market, or customer experience research
  • Experience with SPSS or other statistical software
  • Customer oriented with good market intuition; ability to articulate and define customer requirements and success criteria that leads to fresh, delightful, and usable applications
  • Experience working with stakeholders/clients and developing specific research plans based on loose goals or agendas
  • Exceptional focus on details related to methodology and analysis; knowing that there is a "right" way to do things, coupled with passion for conducting scrappy research when appropriate
  • Proven track record of being self-directed, collaborative, and entrepreneurial, particularly in a fast-paced, rapidly evolving environment
  • Good command in Chinese and English

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.



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