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Director, Marketing Automation (Customer Experience & Personalization)

Keywords / Skills : A/B Testing, Marketing Automation, Project Management, Search Engine Optimization, Search Engine Marketing, Adobe Marketing Cloud, Online Marketing, Vendor Management, Big Data Analytics, Agile Project Management, Customer Experience

10 - 15 years
Posted: 2018-02-22

Marketing & Communications
VP/ GM/ Head - Marketing
Post Graduate
Posted On
22nd Feb 2018
Job Description
  • Establish and lead major programs ensuring end-to-end delivery of all projects including bringing in new and unique concepts into a business utilizing the latest state-of-the-art technology 
  • Develop and contribute to the digital marketing strategy utilizing marketing automation tools (eg. Adobe Marketing Cloud) including conducting thorough A/B testing to provide highly personalised customer experience 
  • Strategize and work on enhancing the customer experience and personalisation by identifying and working with new marketing automation tools (eg. Adobe Marketing Cloud) and guide data tagging 
  • Lead a team and work with internal Project Managers, Digital Business Analysts, and senior stakeholders 
  • Conduct risk analysis on projects in order to identify potential risks/issues while ensuring the existence of plan B 
  • Design, manage and facilitate the ongoing utilization of project plans, schedules, and budgets to ensure quality completion of Digital Marketing projects 
  • Ensure that the appropriate reporting related to scope and schedule has been completed in collaboration with those involved (internally and externally) 
  • Conduct vendor management in order to ensure that compliance is achieved 
  • Actively participate in inter-departmental collaboration 
  • Timely completion of reports for country and regional digital marketing efforts 
  • Ensure compliance with the company’s digital strategy in all the marketing efforts 
  • Master’s Degree in IT/Marketing 
  • 10 years of Digital experience (past projects including Big Data are a plus) and 7 years of project/program management utilizing various development and project management methodologies (lean, agile, waterfall etc) 
  • Experience in utilizing Adobe Marketing Cloud for marketing automation in creating personalised experiences 
  • Experience working with MS Project, Excel, Visio or other project management tools 
  • Proven record of working on digital marketing projects revolving around solution implementation for improvement of customer service 
  • Must possess working knowledge of SEO, SEM, Online Marketing, split testing (A/B Testing) etc along with Online acquisition, analyzing campaign analytics, and automation solutions 
  • Meticulous, confident with great business acumen and leadership qualities 

Registration No: R1104641 , EA Licence No: 06C4985

About Company

Citadel Search is a boutique Executive Search firm dedicated to partnering our clients in their human capital needs. Our clients are global MNCs who trust Citadel Search's firm commitment in identifying key performers to be a fit both to the roles and their organisations.

If you are driven, motivated and seeking a career progression, we would love to speak to you. Every candidate is valued and respected, in addition to being offered objective career guidance. Read more about what our clients and candidates have to say from
(EA license Number: 06C4985)