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Digital Marketing Executive

Keywords / Skills : Digital Marketing, Social Media Executive, SEM, SEO, Google Adwords

1 - 3 years
Posted: 2019-01-30

Job Description
 MAIN DUTIES
  • To devise digital strategies to drive in anticipated and online traffic and analysing consumer patterns on Google Analytics. 
  • To fully support the Digital Marketing & Communications Specialist with the overall City University’s marketing communications programme. 
  • Integrated, identifying objectives/goals and share thoughts on suitable measurement strategies to support the marketing plan focusing on digital marketing channels. 
  • Manage City University’s social media platforms including social media calendar and engagement activities from concept, planning (roadmap, content writing & content calendar) to execution (posting) that integrated with City University’s marketing plan. 
  • Support the management of approved budget for Digital marketing and communication campaigns. 
  • Work closely with website developer, Manage and maintain university’s website content - ensuring all material are up to date, website is well optimised. 
  • Plan, manage and execute e-mail based marketing campaigns 
  • Manage social media & email marketing (internal and external) measurement & reporting activity and monitoring digital marketing measurement & report monthly - on online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution. 
  • Work closely with art directors for all marketing collaterals and supporting the art direction of collaterals in line with City University’s brand. 
  • Liaise with suppliers such as creative agencies, media agencies and printers to manage production of City University’s collaterals to ensure quality and timeliness 
  • Work closely with other departments stakeholders for advertising and promotional activities. 
  • Develop and executive digital marketing campaigns. - SEO, SEM, Google Adwords and etc. 

 GENERAL & WEEKLY TASK 
  • Support City University’s events (Internal and external events) 
  • Plan, manage and execute newsletter to stakeholders 
  • Supporting internal communications and external communications 
  • General administration task other duties as assigned 




About Company

We are known for our quality education and in line with our expansion and growth; we seek suitably qualified and highly motivated people to be part of our high Performer Team.

At City University, we offer great career opportunities for aspiring individuals with outstanding qualities and capabilities and for those who wish to excel in their careers.

We invite suitably qualified candidates to apply for any of the positions available.