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Commercial Digital Marketing Manager - eCommerce

Keywords / Skills : digital marketing, ecommerce marketing, digital content, digital marketing campaigns

2 - 12 years
Posted: 2019-01-04

Job Description
To be the digital marketing champion within the team to lead digital strategy and experience to drive brand awareness & equity, customer acquisition and retention. 

The right candidate is passionate about digital solutions, data and marketing automation tools to reach the right target audience and enhance the customer journey. 

Lead and manage commercial webpage

• Reviewing UX/UI to aid leads collection and sales conversations

• Manage and update web content

Lead digital content and media strategy to drive sign-ups across all sales channels

• Identify market opportunities with Product and Sales teams to develop digital content and media strategy to reach target audience

• Manage and optimise digital spent with digital media agency (SEO, SEM, social, programmatic, etc)

• Providing consumer behavior and insights with analytic tools and data

Manage our social touchpoints

• Working with creative team(s) to map out our content strategy and calendar

Drive the customer onboarding and retention strategy

• Work with internal and external stakeholders to project manage the implementation of marketing automation tools to enable an efficient onboarding and retention strategy

• Map out the customer onboarding and retention journey


• Degree in Business / Marketing or related discipline

• Min 2 years of digital marketing and customer acquisition experience (agency or client side)

• Results driven, well-versed in paid marketing metrics, brand metrics and marketing funnel metrics

• Experience managing usability testing and website experimentation are a must

• Proven track record in managing B2C digital campaigns from ideation to delivery

• Successful track record in working cross functionally & building effective working relationships

• Proactive team member with excellent attention to detail and follow-through

• Ability to multitask and juggle multiple projects at once

• Strong ability to prioritize work and resources based on short and long-term need

• Excellent organizational and project management skills with strong interpersonal and written/verbal communication skills

Interested candidates may send their CV to MAC (Reg No. R1221300) at quoting the job title in the Subject line. We regret that only shortlisted candidates will be notified.

About Company

An executive search firm