Job Summary

Company
INDITEX
Location
Shanghai
Job Category:
Marketing & Communications
Years of Experience
4 - 6 years

Inditex comprises of eight brands: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. We have more than 7.000 stores in 91 markets. But… What is Inditex? We are the clothes you choose to wear, the products with which you decorate your home, or celebrate a special occasion. You choose us. We are decisive. We trust in the ability and instincts of our professional team. We have got to where we are today thanks to them and the hard work of those people who have shown us where we can improve. We reinvent ourselves, we correct our mistakes and we keep moving forward. We react.

 

Job Title: CHINA DIGITAL MARKETING MANAGER

Job Description:

CHINA DIGITAL MARKETING MANAGER
The digital marketing manager for China will be responsible to define and execute the marketing strategy of the in the country. Key mission of this role is to increase brand awareness through digital world, enhance sales performance (both in TMall and Brand's online store) and ensuring profitability through traffic optimization, conversion rate increase and user base acquisition.


Main responsibilities:

Strategy:
Work with China Communication Team and Global Digital Team to create and implement the Digital strategies, with the objectives of enhancing brand awareness
Create digital marketing budget, manage its usage
Traffic optimization ( TMall & CN):
Optimize Paid traffic ( Diamond Boost, Starshop, Taobao Express, Taobaoke)
Analyze ROI by tracking weekly, monthly, and quarterly results including performance dashboards and metrics reporting
Detect and develop new methods to drive traffic to TMall& CN

Conversion rate increase:
Analyze the conversion funnel (both in Tmall and Brand online store) and identify areas where new strategies can be implemented to increase conversion rate.
Enhance user experience across all channels.

Social Media:
Work with China Communication Team and HQ Digital Team to plan and implement strategies of social media, affiliation channels and owned content
1. Leverage Weibo, WeChat, KOLs, Content Marketing, and other emerging social media channels, to spread the brand's message to its targeted customers
2. Measure and report performance of all digital marketing campaigns (ROI and KPIs).
3. Identify trends and insights, and optimize spend and performance based on the insights
4. Collaborate with agencies and other vendor partners

Others:
Proven ability to shift through data, identify critical information and execute fast.
Stay ahead of online media technology, internet affiliate, and social network marketing and digital marketing agencies keeping up to date on the latest news and trends on the industry.
Create synergies between online and offline channels when needed.
Report to China e-commerce Brand manager to follow up on Ecommerce action plans and sales forecast
Coordinate with HQ Digital Marketing team to make sure the channel strategy is completely aligned.
Liaise with China Communication team to ensure the deliverable is on brand.

Upper level University degree



Profile & skills:
- At least 3 years’ experience working in digital marketing environment. 
- Experience working in a global business environment preferred. 
- Communication experience oriented to the business of e-commerce (preference on TMall). 
- The candidate must have strong knowledge on Chinese social networks, digital media, SEO and SEM as well as analysis,   coordination, creativity and branding skills. 
- Chinese and English are mandatory & Spanish is recommended. Strong team spirit, open minded and outstanding written, oral and organizational ability. 
- Ability to meet the deadline and work under high pressure & fast paced environment.

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