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ASSOCIATE DIRECTOR – DIGITAL MARKETING

Keywords / Skills : Excel, website, ATL

10 - 20 years
Posted: 2018-09-22

Nationality
Hong Kong
Industry
Recruitment/Staffing/RPO
Education
Bachelors
Degree
Posted On
22nd Sep 2018
Job Ref code
800
Job Description
Responsibilities:
  • Work closely with the Head of Marketing on marketing strategies in all market segments towards maximizing restaurants’ revenue
  • Provide input to the programs & platforms in achieving set goals & targets
  • Plans and oversees advertising and promotion activities.
  • Establishes and maintains relationships with venders and key strategic partners
  • To lead marketing program implementation and execution to its excellence
  • Collaborate with cross functional departments in actualizing the planned programs
  • Liaise and work with various agencies and partners
  • Review cost analysis and projection of each marketing program and manage budget in the most cost effective way
  • Leads the execution of specific assigned tactics or initiative. Development of all marketing materials, include but are not limited to TVC, Digital / Social, Print ads, Outdoor advertising, POP and online
  • Is accountable for developing a project time line in conjunction with relevant agencies and parties, and ensures timely execution
  • Lead special projects such as website development, CRM and should be savvy on media strategy and planning
  • Monitor program performance and make timely adjustment to achieve target result
  • Lead the development of initial projections of quantities for promotional items

Requirements:
  • Bachelor degree in marketing or equivalent
  • 10 years relevant experience and with
  • Retail operations / Catering / FMCG experience will be an advantageous
  • With proper training for ATL & BTL activities
  • Functional expertise in social network, digital marketing, website development and CRM is preferred
  • Strong sense of business analysis and acumen
  • Very good interpersonal skills, proactive, innovative and open minded
  • Good understanding of consumer dynamic
  • Able to work under pressure and meet very tight deadline
  • Fluent written and spoken Chinese and English
  • Computer literacy in Microsoft Words, Excel and Power Point is a must


If you would like to apply for this role or find out more, please contact Sarah Hon at (852) 2177-7577 or sarah.hon@greyanderson.com.


Key Skill(s)

About Company

Grey Anderson is a specialist recruitment consultancy dedicated in Information Technology, Sales & Marketing and General Management. We provide the highest level of professional service to meet your recruitment needs and to achieve your business goal in the ever-changing business environment.


At Grey Anderson, we strive to exceed your expectations at all times with our strong network and expertise in the industries. Whether you are looking for a permanent or contract position, we will always be able to identify the best-suited candidate to add to the success of your business. Our recruitment services cover industries including Information Technology, Telecommunication, Luxury Goods, Consumer Products, FMCG, Media, Supply Chain, Healthcare, Tourism, Property, Financial Services, Professional Services, Consultancy as well as Utilities spreading over across Asia Pacific.
We appreciate not only the business with you, but also the business that you are running. We value not only the long-term partnership with you, but also your relationship with your people. We believe not only in placing the best and brightest talent, but also the opportunities they bring to help you achieve your goals and succeed in the market.