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Assistant Retail Marketing Manager
Retail Marketing: Follow Brand HQs guideline and timeline on events and product launches, and plan retail marketing activities for the year in Macau Propose and implement effective in-store events and promotions in each corporate and wholesale store according to seasonality Meet with landlords marketing team regularly to maximize brands exposure on properties and digital channels Initiate conversation with landlords marketing team for any potential collaborations with shopping malls, hotels, F&B and casino Identify and secure pop-up and exhibition locations for the Brand Engage with any digital channel in Macau and China, with a target audience planning a visit to Macau to drive footfall to stores Plan and develop GWP for corporate stores and individual retailers to increase conversion rate Organize monthly calendar and communicate to stores on a timely manner for manpower and operation arrangement Collect end customers feedbacks and competitors latest marketing activities information Conduct research in the market, and propose new ideas to increase the digital/tech interactions with end-consumers during an event Negotiate with production agencies and suppliers for the best price Coordinate with logistics teams on marketing-related materials shipment Visual Merchandising: Make regular market visits to ensure all visual displays and outdoor billboards are in line with brands standard Develop product planogram for each location according to customers profile and accommodating in-store promotions and new product launch Coordinate with the Brand HQ and suppliers to arrange appropriate visuals and POS materials for all point of sales on a timely manner Propose new POS materials to enhance brand image and facilitate communications to end consumers CRM: Propose action plans to increase the Brands VIC database in Macau Develop gift giveaway program to encourage repeat visit and purchase in corporate stores Plan both public and private events for potential and existing VICs to enhance their brand loyalty Lead communications on WeChat and leverage this channel to maximize interactions with VIC Others: Prepare regular marketing reports; ROI, events evaluation and VIC data, and report to Vice President Control the spending of marketing budget, and maintain proper record Attend meetings organized by HQ marketing team and visit other markets for insights Issue marketing-related POs to relevant parties Identify other channels (print, digital, KOL and OOH) in Macau to deliver effective advertisement and PR coverage Co-ordinate on market investigation programs regarding retailers discount consumer control and parallel watch market Always ready to accept additional responsibilities and able to deal with multi-tasks by offering professional support when required
Minimum of 3 years of experience in retail marketing field Post-Secondary Education / Degree in related discipline preferred Creative , Business savvy, Good organization and communication skills Detailed oriented with good analytical skills Good command of English, Cantonese and Mandarin, both oral and written
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