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Posted: 2019-04-08

Marketing & Communications
Posted On
8th Apr 2019
Job Ref code
Job Description
Job Description :

APAC Marketing Manager, Adhesives

Report to: Asia Commercial Director (based in Singapore)
Global Adhesives Market Segment Leader (Dot line/based in Europe)

Department: Marketing

Location: Shanghai

Key Responsibilities
This is a regional leader position for the Adhesives marketing function, providing marketing leadership and direction towards the regional commercial organization: pricing, go-to-market strategy, promotion, tradeshow, distributor management & market intelligence to achieve the annual revenue and profitability targets.
  • Develop and implement regional Adhesives marketing strategy in cooperation with the global market segment and product line leaders: compose and implement regional product and pricing strategies to maximize profitability vs. volume target
  • Global lead for the Adhesives hygiene market segment: source of market expertise for the global hygiene market, develop value propositions and product positioning, develop sales tools, responsible for hygiene market segment pricing strategy, commercial owner of hygiene segment IMPACT projects.
  • Lead market communications, collecting and analysing the relevant market information and presenting recommendations as to how this information should impact the marketing plan; Responsible for branding, trade show and other activities.
  • Champion for growth of the regional Adhesives business: work closely with sales team and technical team to identify and develop new applications and new business growth;
  • Manage sales pipeline, account plan, CRM with sales team for new business opportunities.
  • Analyse and synthe data to drive effective decisions using available tools and
    financial systems

Required Skills
  • Result Oriented, self-starter, strong business acumen, commitment to win, high integrity
  • Need to have industrial experience and adhesive application know-how. Multiple years of business experience in a chemical multinational is preferred including proven track record in marketing management
  • Excellent verbal & written communications skills in English & Chinese
  • Excellent computer skills, especially PPT, Excel, CRM etc.

Education, Certifications & Licenses
  • Undergraduate in chemical science or engineering.
  • MBA will be highly preferred

Travel rate: 30%-40%
If you are interested in this opportunity, send your resume to