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Senior Marketing Manager - Lifestyle Retail (HK & China)

Keywords / Skills : Marketing PR

Posted: 2018-01-04

Industry
Advertising/PR/Events
Function
Marketing & Communications
Role
Direct Marketing
Education
Bachelors/ Degree
Posted On
4th Jan 2018
Job Ref code
2237222440
Job Description

About our Client

Our client is an acclaimed fashion designer with a significant retail and e-commerce presence in Hong Kong, China, APAC, UK and USA. Over many years, they have established a dominant market position in the lifestyle and affordable luxury industry specializing in design, product development and innovative e-businss strategies. Due to continued business expansion, a Senior Marketing Manager has risen to join their growing team.

About the Role

Reporting to the Director and leading a team of 3, you will be responsible in leading the brand experience within the retail domain and product marketing experience with proven ability to develop and execute retail marketing strategies. As an individual, you will outline the future store experience and develop their road map through implementing creative and effective instore campaigns. Working with cross team, you are required to focus on customer retention and acquisition through marketing campaigns, social engagement and events partnership to maximise customer engagement to achieve business targets. Lastly, you will work closely with the marketing agency and centre on the successful implementation of the approved online and offline marketing activity.

Requirements:

  • Bachelors degree in a relevant field such as communications, marketing, advertising or journalism
  • 8+ years of experience in retail marketing, B2C marketing or retail merchandising
  • Must have a cutting edge interest in social media marketing and be abreast with the fast changing nature of retail and digital marketing in ensuring that new opportunities for engaging with customers are realized
  • Excellent written and spoken communication skills are essential
  • Demonstrated experience in building and managing a compelling community
  • Engaging personality, polished verbal and written communication skills and meticulous attention to detail
  • Highly organized self-starter who runs towards opportunities

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.


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