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Senior Analytics Consultant - Big Data and Digital

Keywords / Skills : Web Analytics

Posted: 2018-01-08

Industry
Advertising/PR/Events
Function
Marketing & Communications
Role
Internet Marketing
Education
Bachelors/ Degree
Posted On
8th Jan 2018
Job Ref code
9727256695
Job Description

About our Client

Headquartered in Hong Kong and with an acclaimed portfolios of e-business, hospitality infrastructure and retail business, our client is one of the largest conglomerates. They are now seeking for a Senior Analytics Consultant to support their fast expanding team and upcoming digital development.

About the Role

As a senior analytic team lead and managing a team of 4, you will introduce digital innovation and continuously improving the organization's data analyses model. This individual will be responsible for maintaining a deep understanding of the business and the online dynamics to bring about continuous improvements. You will perform regular analysis of data and provide multi-dimensional views of the data to support marketing, CRM and digital team as well as to facilitate senior management decision making at tactical as well as strategic levels.

The Ideal Candidate

  • Minimum 12 years' experience in using analytics to drive business / marketing results, transforming data to actionable insight and recommendation.
  • Experience of working with a wide range of data sets, including transactional, behavioral, web and research data
  • Experience in web analytics methodologies, such as experimentation, A/B testing, competitor and market analytics, online surveys, customer research etc. to optimize booth online and offline digital campaigns
  • Experience in using different web and social media analytics tool
  • Extensive experience in advanced analytics such as customer segmentation, predictive modeling, association analysis, time series analysis etc.
  • Solid SQL skills, familiar with SEO & SEM
  • Good command in Chinese and English

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.


Key Skill(s)